Tourism Event Growth & Sustainability Program

This program will help preserve, grow, and sustain New Mexico's cherished tourism events. TEGS provides technical assistance, marketing, and sponsorship to qualified tourism events in New Mexico. Three program tracks: (1) Accelerator—up to $5,000 reimbursement-based funding for event improvement via audits; (2) Event Marketing & Promotion (EMP)—2:1 matching investment for co-branded marketing initiatives; (3) Sponsorship—up to $50,000 based on event tier (attendance 4,999 to 50,000+). All eligible events must drive out-of-state travel, in-state overnight stays, and align with New Mexico True brand. For-profit and some nonprofit applicants must partner with a government entity as fiscal agent. Program Details New Mexico Tourism Department is a funding organization that offers the Tourism Event Growth & Sustainability Program grant program to support sustainability. This funding opportunity is available statewide and is administered by New Mexico Tourism Department through New Mexico Tourism Department. Organizations seeking funding for sustainability should review the details below and confirm their eligibility before preparing an application. Eligibility Eligible applicants include nonprofit organizations, for-profit businesses, government agencies and municipalities, and tribal governments and Native American organizations. Organizations that meet the eligibility criteria are encouraged to apply and to review the full program guidelines before submission. Because eligibility rules and funding priorities can change between cycles, applicants should always confirm the current requirements with New Mexico Tourism Department or on New Mexico Tourism Department before investing time in an application. Funding and Timeline Funding available: $5K – $50K. This is a rolling or open-cycle opportunity with no fixed application deadline. Applicants should allow sufficient time to gather required documentation, including organizational information, project descriptions, budgets, and supporting materials as specified in the program guidelines. Submitting a complete application well ahead of the deadline reduces the risk of disqualification on technical or administrative grounds. Program Focus This grant supports sustainability. Funded projects are expected to demonstrate measurable outcomes aligned with the program's stated objectives. Grant recipients may be required to submit progress reports and final evaluations as a condition of the award, and to retain records for audit and compliance purposes. How to Apply Eligible organizations can apply through New Mexico Tourism Department. Create a free organization profile on GrantRegister to see whether this grant matches your organization's NAICS code, entity type, location, and focus area, and to receive a weekly digest of every open grant you qualify for. GrantRegister maintains a complete, authoritative registry of US federal, state, and foundation grant opportunities — matched automatically to your organization profile and delivered every Monday.

Eligibility

Eligibility not specified by this funder. Requirements may still apply — confirm directly with New Mexico Tourism Department.

Award details

Award range: $5K – $50K.

Categories

Sustainability