(VTC) Marketing Leverage Program

Reimbursable grant program to leverage existing marketing funds. Requires a research-based and measurable marketing plan designed to drive tourism to Virginia.

Program Details

Virginia Tourism Corporation is a funding organization that offers the (VTC) Marketing Leverage Program grant program to support eligible programs and projects. This funding opportunity is available statewide and is administered by Virginia Tourism Corporation through Virginia Tourism Corporation. Organizations seeking funding for eligible programs and projects should review the details below and confirm their eligibility before preparing an application.

Eligibility

Eligible applicants include virginia travel industry partners including small businesses, for-profit businesses, and nonprofit organizations. Organizations that meet the eligibility criteria are encouraged to apply and to review the full program guidelines before submission. Because eligibility rules and funding priorities can change between cycles, applicants should always confirm the current requirements with Virginia Tourism Corporation or on Virginia Tourism Corporation before investing time in an application.

Funding and Timeline

Funding available: Up to $30K. Applications are due by March 19, 2026. Applicants should allow sufficient time to gather required documentation, including organizational information, project descriptions, budgets, and supporting materials as specified in the program guidelines. Submitting a complete application well ahead of the deadline reduces the risk of disqualification on technical or administrative grounds.

Program Focus

This grant supports eligible programs and projects. Funded projects are expected to demonstrate measurable outcomes aligned with the program's stated objectives. Grant recipients may be required to submit progress reports and final evaluations as a condition of the award, and to retain records for audit and compliance purposes.

How to Apply

Eligible organizations can apply through Virginia Tourism Corporation. Create a free organization profile on GrantRegister to see whether this grant matches your organization's NAICS code, entity type, location, and focus area, and to receive a weekly digest of every open grant you qualify for.

GrantRegister maintains a complete, authoritative registry of US federal, state, and foundation grant opportunities — matched automatically to your organization profile and delivered every Monday.

Eligibility

Eligibility not specified by funder — verify requirements with Virginia Tourism Corporation before applying.

Award details

Award range: Up to $30K. Applications close on March 19, 2026.

Categories

Not categorized